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Author: Nigel McHugh

Elmbridge Borough Council Digital High Street Fund Did you know Elmbridge Borough Council are offering grants to local businesses to upgrade or establish e-commerce websites? The grant funds up to 90% of costs up to £2000 for independent retail businesses based in the primary or secondary frontage of Elmbridge’s town centres and high streets. If you’re a food retailer you could implement an online ordering and collection service, so your customers know they won’t have to queue for too long. If you’re a retail outlet you could showcase your stock online so your customers can browse and purchase entirely online or via a click...

  Google BERT Update How Will It Affect Your Website Traffic?   If you keep your ear to the ground on all things SEO it would have been difficult to miss the rumblings over the last week caused by BERT. Last week Google announced BERT - what they call the most important update since RankBrain launched 5 years ago - with an official Google estimate that it will likely effect 1 in 10 searches. But what is it, how will it affect SEO in general and will it impact traffic to your website?   What is BERT? BERT, which is a network-based technique for natural language processing, stands for...

The (Facebook) Party is over!   If you're reading this you probably own a small business. And I'll wager that you've probably spent a disproportionate amount of time promoting your business on Facebook. Posting about your business on your own business Facebook page. Sharing posts from your business Facebook page in multiple Facebook groups. And probably achieving huge ROI. Getting your business in front of literally thousands and thousand of potential local customers. How is this possible! Free access to the Facebook Community! Not any more. The party is over. Zuck has vowed to 'Fix Facebook'. The new algorithm dramatically reduces organic reach, you're not allowed to run 'comment and share' posts...

Why You Shouldn’t Be Blogging (and what you should be doing instead!)   You run a small business. You’ve heard somewhere that you should be blogging. You aren’t sure why. You aren’t sure what you should be blogging about and if you’re completely honest you aren’t sure what blogging is.. (or why it’s even called blogging!) I’m going to be controversial here and say that No, you should not be blogging…. There, that shocked you didn’t it? Before you heave a sigh of relief, put down your metaphorical pen and paper and reach for the biscuit tin and TV remote keep reading…. Don’t blog ……but do create content. Hmmm….creating content…that sounds even...

  Toxic Backlinks - Are they dragging your website down? Before we go into what ‘Toxic Backlinks’ actually are and why they are damaging to your website, brand, credibility and reputation, lets briefly cover what a legitimate ‘white hat’ backlink is…(‘white hat’ is the term used for Google approved SEO best practice and comes with a fairly high level of confidence that you will never be penalised by a Google Algorithm update). [vc_separator type='transparent' position='center' color='' thickness='' up='20' down='20'] What is a Backlink? External Backlinks are the arteries of 'The Internet' sending lifeblood ('Link Juice') between its interconnected websites, a backlink from one site to...