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Author: Nigel McHugh

03 Nov

Posted at 13:07h in SEO by

  Google BERT Update How Will It Affect Your Website Traffic?   If you keep your ear to the ground on all things SEO it would have been difficult to miss the rumblings over the last week caused by BERT. Last week Google announced BERT - what they call the most important update since RankBrain launched 5 years ago - with an official Google estimate that it will likely effect 1 in 10 searches. But what is it, how will it affect SEO in general and will it impact traffic to your website?   What is BERT? BERT, which is a network-based technique for natural language processing, stands for...

14 Jan

Posted at 19:46h in Social Media by

The (Facebook) Party is over!   If you're reading this you probably own a small business. And I'll wager that you've probably spent a disproportionate amount of time promoting your business on Facebook. Posting about your business on your own business Facebook page. Sharing posts from your business Facebook page in multiple Facebook groups. And probably achieving huge ROI. Getting your business in front of literally thousands and thousand of potential local customers. How is this possible! Free access to the Facebook Community! Not any more. The party is over. Zuck has vowed to 'Fix Facebook'. The new algorithm dramatically reduces organic reach, you're not allowed to run 'comment and share' posts...

13 Feb

Posted at 14:40h in SEO by

  Toxic Backlinks - Are they dragging your website down? Before we go into what ‘Toxic Backlinks’ actually are and why they are damaging to your website, brand, credibility and reputation, lets briefly cover what a legitimate ‘white hat’ backlink is…(‘white hat’ is the term used for Google approved SEO best practice and comes with a fairly high level of confidence that you will never be penalised by a Google Algorithm update). [vc_separator type='transparent' position='center' color='' thickness='' up='20' down='20'] What is a Backlink? External Backlinks are the arteries of 'The Internet' sending lifeblood ('Link Juice') between its interconnected websites, a backlink from one site to...