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SEO

Stay Connected with Family and Friends So it looks like many of us will be forced to stay at home, either through 'self isolating' as it's just been confirmed that schools in the UK will close from Friday 'until further notice'. There's no getting away from the fact that its going to be challenging but there are ways you can stay connected with friends, family, loved ones and (if you really want to!) work colleagues beyond your four walls. I'm going to run through some of the easier to use (and free) video conference tools so the kids can still have 'virtual playdates'...

  Google BERT Update How Will It Affect Your Website Traffic?   If you keep your ear to the ground on all things SEO it would have been difficult to miss the rumblings over the last week caused by BERT. Last week Google announced BERT - what they call the most important update since RankBrain launched 5 years ago - with an official Google estimate that it will likely effect 1 in 10 searches. But what is it, how will it affect SEO in general and will it impact traffic to your website?   What is BERT? BERT, which is a network-based technique for natural language processing, stands for...

Google Analytics Data Retention Controls   You probably received an email from Google the other day. Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. They advised that you need to "review these data retention settings and modify as needed" before May 25th when GDPR becomes enforced. If you're like me you probably ignored it...

Why You Shouldn’t Be Blogging (and what you should be doing instead!)   You run a small business. You’ve heard somewhere that you should be blogging. You aren’t sure why. You aren’t sure what you should be blogging about and if you’re completely honest you aren’t sure what blogging is.. (or why it’s even called blogging!) I’m going to be controversial here and say that No, you should not be blogging…. There, that shocked you didn’t it? Before you heave a sigh of relief, put down your metaphorical pen and paper and reach for the biscuit tin and TV remote keep reading…. Don’t blog ……but do create content. Hmmm….creating content…that sounds even...

  Toxic Backlinks - Are they dragging your website down? Before we go into what ‘Toxic Backlinks’ actually are and why they are damaging to your website, brand, credibility and reputation, lets briefly cover what a legitimate ‘white hat’ backlink is…(‘white hat’ is the term used for Google approved SEO best practice and comes with a fairly high level of confidence that you will never be penalised by a Google Algorithm update). [vc_separator type='transparent' position='center' color='' thickness='' up='20' down='20'] What is a Backlink? External Backlinks are the arteries of 'The Internet' sending lifeblood ('Link Juice') between its interconnected websites, a backlink from one site to...