fbpx

Social Media

When In the Shed Secretarial opened its virtual doors 18 years ago, I was bombarded with advice on time management and how to be more efficient and productive. Very quickly, I tried (and mostly discarded) every tip in the book, thinking them all more bother than they were worth. Why was that?  What was I doing wrong? It turns out that productivity tips are like shoes - you have to try on an awful lot before you find the perfect fit. Here are a few of my old favourites, the old comfortable ones that get me through the day.   Location, location, location. If you’re...

The (Facebook) Party is over!   If you're reading this you probably own a small business. And I'll wager that you've probably spent a disproportionate amount of time promoting your business on Facebook. Posting about your business on your own business Facebook page. Sharing posts from your business Facebook page in multiple Facebook groups. And probably achieving huge ROI. Getting your business in front of literally thousands and thousand of potential local customers. How is this possible! Free access to the Facebook Community! Not any more. The party is over. Zuck has vowed to 'Fix Facebook'. The new algorithm dramatically reduces organic reach, you're not allowed to run 'comment and share' posts...