Competitor Research


Why are your competitors ranking above your own?

Understanding the competition is a crucial business strategy that allows you to improve your competitive advantage.

Conducting a competitive site assessment should be an ongoing process, and we have developed a framework for making competitive site landscape assessments effective, by gathering business intelligence, and understanding what keywords they are targeting, what are their most popular pages, what external websites are linking back to them (quality and authority of backlinks is one of the top 3 ranking factors) and what Adwords campaigns they are running.

Our suite of competitive site analysis services will help you understand how your business can benefit from competitive research, how to conduct competitive site research, and track trends and scenarios using sources we adopt that you will find productive and insightful.

Surrey Digital’s in-depth investigation and analysis of your competition allows you to assess and compare their rankings to yours and understand what keywords and pages need immediate attention and are realistic for your business.

We estimate how many prospects your competitors get, looking at competing website strengths and weaknesses based on a number of factors, click count, click rates, synonyms used in the search terms, content quality and backlinks.

Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make.

  Site Analysis

At Surrey Digital we use sophisticated reporting methods and statistical tools that clearly identify and analyse your competitors site traffic, top content, backlink profile and social signals.

This enables us to understand how visible your competitor’s sites are and how to formulate your own strategy. Data is evaluated by audience demographic, by the frequency of the search terms used, by the average number of hits returned, geographic locations, bounce rate, daily page views per visitor and time spent on the site.

In addition, our site search analytics detects a list of keywords and synonyms used on competitor’s sites. The click count and click rate analysis overview provides you with a detailed perspective of the page’s users have clicked on within the search results page. It measures search quality and the accuracy of relevant settings within the site.

The competitive SEO Summary provides an overall score and highlights important recommendations on how to best optimise your web pages for search engines. SEO Analysis, analyses the overall score in the SEO elements and their properties.

Each property is coded according to how well it is optimised. By using our Site SEO Analysis’s recommendations, we can predict where your competitors outrank you and subsequently should be able to optimise any of the web pages on your site to rank higher in search engine results.

  Site Content Analysis

We can analyse your competitor’s on site content, find out what pages or posts are their most popular, what keywords these are targeting and estimate what traffic volume these are driving to their website.

We can also analyse social signals, ie, what content is achieving the highest number of Facebook shares, Twitter retweets and other social signals.

  Keyword Analysis

Ranking for the right keywords and phrases can propel a site’s popularity.

By researching your competitor’s organic keyword’s, you can not only learn which terms and phrases to target with SEO, but also learn more about your competitor as a whole. With keyword competitive analysis, we can predict shifts in demand, respond to changing market conditions, and truly understand the motivations of your competitors.

Our SEO tools look at search phrases and keywords, that users regularly look for.

  Backlink Analysis

Backlinks to your website are one the top 3 search engine ranking factors.

Google’s algorithms are reliant on backlinks; therefore, we know that a website’s ability to rank highly in Google is largely dependent on the websites linking to it.

By using off-page metrics, our analysis will identify all external websites linking to your competitors and what page, post or piece of content they are linking to.

The metrics we deploy look at elements such as total number of links, unique domains, linked domains vs total links, anchor text usage and variance – branded, keywords rich text, meta-data, new/incoming links, page performance, and link quality.

Before you can even begin to consider a link building campaign you need to understand your competitor’s site’s current backlink profile.

If they are linking to a competitor site there is a high chance they will link to yours.


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The Best Solutions for your Business

Outrank your competitors and attract the clients you deserve.


    Websites which climb to the top of the search engine rankings and drive masses of traffic to their site never just ‘happen’ - they have to be positioned there.


    Understanding the competition is a crucial business strategy that allows you to improve your competitive advantage.


    Having quality content is an essential part of an effective SEO strategy for your website, and helps you surge up the ranks in search engines.


    The explosion of social media marketing and its importance is something no business with an online presence can afford to ignore.


    Visual interpretation using quality graphic design is one of the most powerful marketing tools available.