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Keyword research and proper analysis of it, is arguably the most important, valuable, activity in your SEO marketing strategy.
By researching your market’s keyword demand, you can not only learn which terms and phrases to target in your SEO campaign but also learn more about your customers as a whole. It’s about getting the right visitors to your site. The techniques used in intelligent keyword research can make or break a website in the ranks.
Google is constantly rolling out algorithmic updates to improve user experience, they administer this process by linking related words together and analysing how certain keywords on web pages appear in combination with other related keywords, then connecting and comparing them to a particular theme. Synonyms and Latent Semantic Indexing (LSI) is part of Google’s algorithm that fold words into a grid for analyses, for the purpose of identifying semantically related terms and phrases.
Latent Semantic Indexing (LSI) and synonyms of a keyword is an essential part of the keyword research process. You can think of LSI keywords as synonyms to a certain degree, however they aren’t exactly the same, but they do share a similar “theme.” LSI is all about contextual themes and synonyms are commonly known as being a word or a phrase that means exactly or nearly the same as another word or phrase.
Identifying the most valuable and most popular relevant keywords using LSI and synonyms from the beginning of any internet marketing campaign is the first phase to ranking success across marketing channels, including (SEO) and Google Adwords.
Surrey Digital’s keyword research methodology helps with implementing LSI keywords that enhance your content rank in search engines. Knowing how your customers think and search is our forte and matters!
Our expert team uses LSI techniques and synonyms to make copy look richer and natural.
What’s also important is that your keywords account for the most unexpected (“natural”) long-tail search referrals than simply from high keyword density alone, and allows you to lock in keyword matches essentially in your content.
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